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People & Culture

At Choices Homecare, people are at the heart of everything we do. Our dedicated teams of care professionals work tirelessly to deliver exceptional care and support solutions to our clients every day.

Our Founders Pledge

I started my career in social care in the early 1990’s just as the Community Care Act was being finalised. Over the years, I’ve held many roles, from Care Worker to Trainer, Registered Manager to Commercial Director and many others in between.

As Chief Executive of Optimo Care Group I am privileged to also lead the Choices Homecare team, a team dedicated to delivering a service to be proud of!

At Choices Homecare, We Take Our Responsibility To Provide Care And Support Very Seriously.

I will always strive to lead and develop services in line with our PRIDE values and for the benefit of all our stakeholders.

I will always expect our care services to be person centred, responsive, innovative, delighting those who commission, use or are employed by our services and engaging at all times.

I will always take great pride in the services Choices homecare delivers.

I will always listen to our teams and those who use our services and make the best decisions to further develop Choices homecare and the people within its community.

Co-Founder Richard Walker

Signed: R. Walker, MBA

A Service Built On PRIDE

Our vision to deliver a service to be proud of is
underpinned by our PRIDE values

Our Vision and Values

Our teams are guided by our vision and values, which serve as the foundation of our organisation.

Training and Development

We prioritise the training and development of our staff to ensure they deliver outstanding care outcomes. All our teams receive comprehensive training and ongoing development opportunities. We have invested in digital training tools and employ a team of HR and training professionals to provide support and formal skill enhancement.

Career Progression Opportunities

We believe in providing opportunities for career progression to all our employees. Many of our leadership and management team members have advanced their careers through hard work and dedication. At Choices Homecare, we offer opportunities for new qualifications, mentoring, and supportive management to build skills and confidence for taking on new challenges and responsibilities.

Positive Culture Focus

Our focus on fostering a positive culture is ever-present. This year, we launched our Leadership Development Programme, an in-house academy designed for Registered Managers.

Join Our Team

If you're looking to work for a forward-thinking, inclusive social care organisation, explore our
current openings and join our team today!