At Choices Homecare, we believe that delivering outstanding care starts with investing in the people who provide it. In a sector facing funding pressures, regulatory demands, and workforce challenges, our focus remains clear: to build a strong, skilled, and supported team that delivers a service to be proud of.
Listening, Learning, and Acting
Over recent months, our leadership team has been out in branches across Yorkshire and the North West, meeting with colleagues over a cuppa and cake. These visits weren’t just about face-to-face connection, they were about listening.
We heard about the challenges our teams face, celebrated the moments of pride, and gathered honest feedback through surveys and conversations. This feedback is now shaping concrete actions to make Choices an even better place to work and grow a career.
Because at Choices, we don’t just want to hear what matters to our people, we act on it.
Building Futures Through Development
For frontline carers, we provide structured training, CPD-accredited programmes, and clear progression pathways to grow skills and confidence from day one. From buddy systems and shadowing to specialist training in areas like medication management and dementia care, our goal is to make sure every colleague feels supported to thrive.
For those looking to step into more senior roles, the Optimo Leadership Development Programme (LDP) offers the next stage of growth. Designed for senior carers, team leaders, and managers, it equips colleagues with the skills, confidence, and tools to lead effectively in a demanding sector. From coaching and mentoring, to modules on decision-making, engagement, and performance, it’s a programme built to create tomorrow’s leaders in care.
This investment in development is what sets us apart. We are not only supporting today’s workforce but also building the leaders who will shape the future of homecare.
A Stable Provider in Changing Times
The past year has not been without its challenges. Changes in funding and legislation continue to place pressure on providers across the UK. But through resilience, adaptability, and the dedication of our colleagues, Choices Homecare has remained a stable, trusted provider of domiciliary care across Yorkshire and the North West.
For families and commissioners, this means peace of mind. For colleagues, it means belonging to an organisation that is committed to sustainability and growth. And for the people we support, it means consistent, person-centred care delivered by people who are valued and equipped to succeed.
Looking Ahead
As we move forward, our focus remains on investing in people and strengthening care. By listening to colleagues, developing skills through the Optimo Learning Academy and Leadership Development Programme, and fostering a culture of recognition and support, we will continue to deliver a service to be proud of.
Because when we invest in our people, care improves. And when care improves, communities thrive.
Proudly part of Optimo Care Group
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