Privacy Policy
Last updated: June 2025
Choices Homecare, part of Optimo Care Group, is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible way. This policy outlines how we collect, use, store, and protect your information.
1. Who We Are
Choices Homecare operates as a domiciliary care provider under Optimo Care Group. Our registered office is:
Switch House, Northern Perimeter Road, Bootle, L30 7PT
For data protection queries, you can contact our team at:
📧 info@optimocare.co.uk
2. What Information We Collect
We may collect the following information when you engage with us via our website, online forms, surveys, downloads, applications or enquiries:
- Full name and contact details (phone, email, address)
- Job application details (CV, employment history, references)
- Care enquiries and support requests
- Preferences and feedback through surveys or forms
- IP address, browser type, and site usage information (via cookies)
We collect only the data necessary to provide the service requested or fulfil our legitimate interests.
3. Why We Collect Your Data
Your data is used for:
- Responding to enquiries and care service requests
- Processing job applications and recruitment
- Sending requested materials (e.g. guides, newsletters, downloads)
- Improving our services and communication
- Internal HR, compliance, and safeguarding processes
- Regulatory reporting (where required by law)
We will only use your information when we have a lawful basis to do so (consent, contract, legal obligation, or legitimate interest).
4. How We Protect Your Data
Your data is stored securely using encrypted systems and cloud-based platforms. We have robust policies in place to prevent unauthorised access, misuse or disclosure.
Where we use third-party tools (e.g. Google Forms, SmartSurvey, Talos360), we ensure they are GDPR-compliant and under data processing agreements.
5. How Long We Keep Your Data
We retain your information only as long as necessary.
- Enquiry and marketing data: retained for up to 24 months
- Recruitment data: retained for 12 months (unless employment commences)
- Employee data: retained in accordance with employment and legal obligations
6. Your Rights
You have the right to:
- Access a copy of your personal data
- Correct or update inaccurate information
- Request deletion of your data (subject to legal limits)
- Withdraw consent at any time
- Object to certain types of processing
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To make a data request, please email info@optimocare.co.uk.
7. Cookies and Analytics
Our website uses cookies to enhance user experience and track usage. By continuing to browse the site, you agree to our use of cookies. You can manage cookie preferences through your browser settings.
8. Changes to This Policy
We may update this policy periodically. The most recent version will always be available on our website and will take immediate effect upon posting.
9. Contact Us
If you have any questions about this privacy policy or how your data is handled, please contact:
Data Protection Team
📧 info@optimocare.co.uk
